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Discounting strategy, Shopify updates and practical guides for merchants.

  • 8 min read

    Proven Tips to Create the Best BOGO Offers in 2026

    Buy One, Get One deals have become a powerful promotional strategy. According to an AMG report, 67% of customers prefer BOGO, and 95% have used them before. This popularity comes from the great value and quick rewards these deals offer. Therefore, creating compelling offers is a must. How can you do the same? Keep reading […]

  • 13 min read

    The Main Types of Shopify Wholesale Discounts and Promotions!

    As a Shopify store owner, you know the struggle of moving slow-selling inventory and attracting bulk buyers. But what if you could turn this challenge into an opportunity? Shopify’s wholesale discounts and promotions are key. Implementing wholesale discounts and promotions strategies can significantly boost sales, attract bulk buyers to your Shopify store, and clear out […]

  • 7 min read

    Top 7 Strategies to Combat Discount Abuse in Your Shopify Store

    Coupons and promotions are excellent means of boosting sales. Discount abuse, in the meantime, might cause problems for a Shopify merchant like you. Promotional misuse across markets has increased by 17%, according to Ravelin’s 2024 Fraud & Payments Survey. The poll compiled information from 1457 experts in fraud and payments worldwide. That means things are […]

  • 9 min read

    Wholesale Discounts for Shopify (2026 Guide)

    Wholesale discounts play an important role in the e-commerce industry. It is a powerful tool that drives Shopify sales. A recent global retail and wholesale market report predicts that the retail and wholesale sector will grow by over $90000 billion by 2027. Such an astounding number tells you the potential for the industry’s growth.  B2B e-commerce merchants […]

  • 12 min read

    5 Types of Customer Segmentation and Discounts in Shopify: Strategies Explained!

    You know how important it is in Shopify to attract new customers while keeping your existing ones engaged. But how can you ensure your marketing efforts connect with the right audience? This is where customer segmentation and discounts in Shopify play a crucial role. Customer segmentation involves grouping customers based on their behavior, preferences, demographics, […]

  • 10 min read

    Bulk Order Discount Strategies For Shopify Store – Secrets Revealed!

    According to the latest LendingTree analysis, shoppers can save at least 27% on average while buying bulk. So, your store will attract them if you offer bulk purchases. On top of that, your bulk order discount campaigns can be the talk of the town! But before you get excited and start creating a discount in […]

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