Discounting strategy, Shopify updates and practical guides for merchants.
74 of 140 articles
Did you know that 66% of American consumers want free shipping on their online orders? It is a strong sign of how free shipping can boost conversions. However, managing free shipping discounts is also important to avoid cutting into profits. This is why today we discuss the 5 best tricks to using the automatic Shopify […]
Ross Clifford & Associates found that over 70% of B2B buyers expect a personalized buying experience. Offering contract-based discounts is a smart way for Shopify B2B merchants to secure long-term clients, boost order volume, and create predictable revenue. These structured agreements provide exclusive pricing in exchange for client commitments, helping you build stronger, more profitable […]
Did you know that most buyers are more likely to purchase if they receive a percentage-based discount? CapitalOneShopping Research states that a 50% discount makes consumers 99% more likely to buy a product. Now, that is what you call a powerful sales driver and profit maximizer. Let us find out how percentage discounts can do […]
Buy One, Get One deals have become a powerful promotional strategy. According to an AMG report, 67% of customers prefer BOGO, and 95% have used them before. This popularity comes from the great value and quick rewards these deals offer. Therefore, creating compelling offers is a must. How can you do the same? Keep reading […]
A well-designed corporate discount program can help your Shopify store increase B2B sales, build customer loyalty, and stand out from competitors. But to get the best results, you need more than just a discount offer—you need a clear plan. How should you structure the program? How do you promote it? What challenges should you prepare […]
As a Shopify store owner, you know the struggle of moving slow-selling inventory and attracting bulk buyers. But what if you could turn this challenge into an opportunity? Shopify’s wholesale discounts and promotions are key. Implementing wholesale discounts and promotions strategies can significantly boost sales, attract bulk buyers to your Shopify store, and clear out […]
As a Shopify merchant, you know how important it is to keep customers coming back. One of the best ways to do this is by offering loyalty discounts. A survey from 2022 found loyalty programs improved 80% of US consumers’ likelihood of maintaining business with a brand. The same survey participants claimed to purchase more […]
Coupons and promotions are excellent means of boosting sales. Discount abuse, in the meantime, might cause problems for a Shopify merchant like you. Promotional misuse across markets has increased by 17%, according to Ravelin’s 2024 Fraud & Payments Survey. The poll compiled information from 1457 experts in fraud and payments worldwide. That means things are […]
Wholesale discounts play an important role in the e-commerce industry. It is a powerful tool that drives Shopify sales. A recent global retail and wholesale market report predicts that the retail and wholesale sector will grow by over $90000 billion by 2027. Such an astounding number tells you the potential for the industry’s growth. B2B e-commerce merchants […]
Consider this scenario: When you enter one of your favorite cosmetics boutiques, you are greeted by name. The salesman makes product recommendations based on your past purchases. This is an illustration of personalized marketing. Personalized discount is a part of it. It is growing in popularity in the current digital era. You must determine what […]
You know how important it is in Shopify to attract new customers while keeping your existing ones engaged. But how can you ensure your marketing efforts connect with the right audience? This is where customer segmentation and discounts in Shopify play a crucial role. Customer segmentation involves grouping customers based on their behavior, preferences, demographics, […]
According to the latest LendingTree analysis, shoppers can save at least 27% on average while buying bulk. So, your store will attract them if you offer bulk purchases. On top of that, your bulk order discount campaigns can be the talk of the town! But before you get excited and start creating a discount in […]
Install DiscountRay from the Shopify App Store and set up your first discount in minutes.
14-day free trial · 30-day money-back guarantee
